Let’s address the elephant in the room: The name.

Yes, it’s cheeky. Yes, we know Moms do 99% of the heavy lifting. But I realized that while 'making' the baby is a moment, being a Father is a lifetime.

And if I’m being honest? Most days, I feel like I'm failing at it.

It’s not because I’m not providing. It’s because of that insidious four-letter word: Self.

My 'Self' is potent. It wants to doom-scroll. It wants to mentally check out while physically sitting on the floor with my three girls. I realized I was giving my kids 60 minutes of 'half-hearted proximity' rather than 10 minutes of full, alive presence.

They notice. They know when we are looking at them, but not seeing them.

I created this club because I needed a switch. I needed a physical trigger that told my brain to turn off 'Self' and turn on 'Dad.' When this hat goes on, the phone goes down. It’s a signal to my girls that I am fully here.